Equator Jet
Equator Jet is luxury at its highest exclusivity. Literally speaking. Transporting Africa’s royals and presidents, we understood that this client required their hostess staff to be a perfect encapsulation of their brand. With rich reds, deep navy, and gold accents, our first step was to present a visual story through tailored uniform concepts.
Equator Jet
Equator Jet is luxury at its highest exclusivity. Literally speaking. Transporting Africa’s royals and presidents, we understood that this client required their hostess staff to be a perfect encapsulation of their brand. With rich reds, deep navy, and gold accents, our first step was to present a visual story through tailored uniform concepts.
Analysis & Conceptualisation
1. Analysis: we began by analysing Equator Jet’s colour identity, an essential element of their visual language and brand distinction.
2. Design: next came the garment design. Premium fabrics were key. With altitude in mind, we selected a polyester-wool blend. Our digital designer curated 3-dimensional designs to Equator Jet using the previous patterns. 9 looks were presented, with a matching suggestion for fleeces and hats.
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